Jamie helps busy professionals and parents lose fat and build energy using systems that fit around real life, not the other way round. Sport and discipline shaped him long before coaching did. He swam competitively growing up, and the early starts, the repetition and the showing up when he didn’t feel like it taught him the thing he now builds every plan around: results come from consistency, not motivation.

He’s still an avid golfer, chasing those same small, steady gains. After years in bodybuilding chasing the so called perfect physique, he also learned that being in great shape means nothing if it doesn’t work with a demanding career, a family and a social life. So, there’s no one size fits all here.

Every client gets a plan built around their schedule, their food preferences and the way their brain actually works, with family friendly nutrition the whole house will eat. His method is simple: discipline over motivation, progress over perfection. And he cares about your results just as much as his own journey. Expect honesty, structure and someone who treats you like a mate, not just another client.