Simone’s passion for fitness and nutrition began at a young age. He started swimming at the age of six before going on to practise sports including Muay Thai and judo, eventually committing to gym training seriously in his twenties.

His personal experience with nutrition played a significant role in shaping the coach and nutritionist he is today. Early in his own dieting journey, Simone followed a highly restrictive approach that lacked education around sustainability, flexibility, and long-term behaviour change. Despite working with a nutritionist at the time, the experience led to an unhealthy relationship with dieting and food. This became the driving force behind his career, motivating him to help others avoid the same mistakes by combining evidence-based practice with real-world experience.

Simone’s education spans both Italy and London. He first completed his NSCA certification in Italy before earning a degree in Sport Science in Rome while travelling regularly between Italy and London. He then continued his studies in London, completing a Postgraduate Diploma in Performance Nutrition at the Institute of Performance Nutrition, followed by an MSc in Sport and Exercise Nutrition at the University of Roehampton.

After moving to London to pursue greater opportunities through education, hard work, and personal development, Simone joined Pure Muscles Gym as a member. His passion for helping others, sharing knowledge, and supporting fellow members quickly stood out, leading him to become part of the team and eventually Head of Nutrition.

Since 2012, Simone has worked as a Personal Trainer, and since 2019 as a Nutritionist. Throughout his career, he has supported athletes, gym members, body recomposition clients, transformation journeys, and everyday individuals striving to become stronger, healthier, and more confident versions of themselves.